Monday, June 4, 2018

Learn Why Branding Is Important In Marketing

Updated February 18, 2018

There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.

Today brand is a bit more complex, but even more important in today’s world of marketing.

It’s the perception that a consumer has when they hear or think of your company name, service or product. That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers, I think of it as the mental picture of who you as a company represents to consumers, it’s influenced by the elements, words, and creativity that surround it.

What Should a Brand Do?

Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need.

The objectives that a good brand will achieve include:

Clearly, delivers the message
Confirms your credibility
Emotionally connects your target prospects with your product and or service.
Motivates the buyer to buy
Creates User Loyalty

Branding and Understanding Your Customer

To succeed in branding, you must understand the needs and wants of your customers and prospects.

It is achieved by integrating your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer. Sound difficult? Think of it like this if a brand could speak it would say:

I am ________________.

I exist because ________________.
If you relate to who I am and why I exist you might like me, you can buy me, and you can tell others about me.

As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

The Importance of Branding

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer.

Your brand is a foundational piece in your marketing communication and one you do not want to be without. Branding is strategic and marketing is tactical and what you use to get your brand in front of consumers. That's why it carries a great deal of importance within a business or organization as well.

Brand serves as a guide to understanding the purpose of business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy.

The effectiveness of brand doesn't just happen before the purchase, but it's also about the life of the brand of the experience it gives a consumer.

Did the product or service perform as expected? Was the quality as good as promised or better? How was the service experience? If you can get positive answers to these questions, you've created a loyal customer.

Brand not only creates loyal customers, but it creates loyal employees. Brand gives them something to believe in, something to stand behind. It helps them understand the purpose of the organization or the business.

A Basic Checklist to Evaluate Your Brand

Branding can be confusing, so how do you know if your brand is strong enough to give you the internal and external value that you need in your marketing?

Does your brand relate to your target audience? Will they instantly "get it" without too much thought?
Does your brand share the uniqueness of what you offer and why it's important?

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Does it reflect the brand promise that you are making to who you are targeting as well as to your internal audience?
Does your brand reflect the values that you want to represent as a customer?

Let these questions serve as a guideline in the development of your brand. If the answers are not clear you may want to return to the drawing board and refine the branding process. A brand should be an instant "ah-ha" it should require very little thought and contemplation.

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How to repair the operating system and how to restore the operating system configuration to an earlier point in time in Windows Vista

Applies to: Windows Vista UltimateWindows Vista EnterpriseWindows Vista Business More

INTRODUCTION

This article discusses how to repair the operating system and how to restore the operating system configuration to an earlier point in time in Windows Vista. It describes how to use the System File Checker tool to scan and replace system files in scenarios where you are troubleshooting an issue in Windows Vista. It also discusses how to use the System Restore tool to restore the operating system configuration to an earlier point in time.

More Information

The System File Checker tool

To determine whether the issue that you are experiencing is caused by one or more system files that are used by Windows Vista, run the System File Checker tool. The System File Checker tool scans system files and replaces incorrect versions of the system files by using the correct versions.

To run the System File Checker tool, follow these steps:

Click Start

, and then type cmd in the Start Search box.
Right-click cmd in the Programs list, and then click Run as administrator.

If you are prompted for an administrator password or confirmation, type your password or click Continue
At the command prompt, the following line, and then press ENTER:
sfc /scannow

When the scan is complete, test to see whether the issue that you are experiencing is resolved. If the issue that you are experiencing is not resolved, use the procedure that is described in the "The System Restore tool" section.

The System Restore tool

Other troubleshooting methods, such as using the System File Checker tool, may not resolve the issue. If they do not resolve the issue, and the issue that you are experiencing started occurring recently, you can use the System Restore tool. By using this tool, you can restore the computer to an earlier point in time.

Using the System Restore tool may not necessarily help you determine the issue. The System Restore tool uses restore points to return system files and settings to an earlier point in time. You can use it to restore the operating system to a point in time in which you did not experience the issue. When you use System Restore to restore the computer to a previous state, programs and updates that you installed are removed.

To restore the operating system to an earlier point in time, follow these steps:

Click Start

, type system restore in the Start Search box, and then click System Restore in the Programslist.

If you are prompted for an administrator password or confirmation, type your password or click Continue.
In the System Restore dialog box, click Choose a different restore point, and then click Next.
In the list of restore points, click a restore point that was created before you began to experience the issue, and then click Next.
Click Finish.

The computer restarts, and the system files and settings are returned to the state that they were in at the time that the restore point was created.

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Meet Her Platform — Teen Vogue's New Social Project All About Street Style

Burberry trench coat and bucket hat, Frame socks, Nike sneakers.

Defining "style" isn't as simple as it used to be and because of that, people have finally stopped trying to. Thanks to Instagram for making street style inspiration visible for everyone regardless of where they are, and the fashion world's collective decision to take everything a lot less seriously (read: sneakers and sweatpants are high fashion), it's become obvious that rules and boundaries have no place in personal style. It's all about looking good and feeling better, experimenting, and letting the person underneath the clothes shine through — and we couldn't be more excited about it. So much so, that Teen Vogue has been working on a space to explore all of that and more.

In case you missed it, we recently launched Her Platform: an Instagram dedicated to girls and femmes who are actively changing the narrative and reclaiming the traditional ideals around style. It's for young people who make conscious choices about everything they put on their body, but who know that style goes beyond that, too. It's for the ones who follow sneaker culture just as intently as they do the runways.

Expect style features on our favorite follows doing big things, motivational words and the same gorgeous editorials that Teen Vogue is known for, just like this shoot below. We're just getting started, and we're excited to have you along for the ride.

Everything You Need to Know About 'Wear Orange Weekend' Share

Everytown for Gun Safety, a key organization that stands for ending gun violence, states that 96 Americans are killed every day by gun violence. Everytown works “to pass common-sense laws and policies that save lives” through researching issues surrounding gun violence, developing solutions and speaking with lawmakers. Kim Kardashian has partnered with them during past Wear Orange Weekends and blogged about her stance in 2017, citing her Paris robbery as her call to action.

National Gun Violence Awareness Day is Friday (June 1) and kicks off Wear Orange Weekend, the nationwide campaign started by Everytown, which was created “to do life-saving work so that we can get closer to realizing a future free of gun violence” according to the official website. The yearly event includes rallies, marches, barbecues and more events dedicated to the campaign.

The color orange has been utilized to imply more than a sign of protection for hunters, but a sign of peace, as indicated by Erica Ford, a New York gun violence prevention advocate. She spearheaded the new connotation in her LIFE Camp, Inc. (Love Ignites Freedom Through Education) organization, which brings young people and their families “positive alternatives to violence, bullying and other forms of anti-social behavior” as written on the official website.

Concert goers on the grounds of Governors Ball Music Festival at Randall's Island Park on June 6, 2015 in New York.

Governors Ball to Support 'Wear Orange' Campaign for National Gun Violence Awareness Week

The Wear Orange Weekend page also connotes orange as a sign “to be seen, now demand that we will be heard.” Jordana Baldwin, Everytown’s deputy director, said in an interview with The Zoe Report that amalgamating the entertainment world with this prominent nationwide issue will garner attention. “When we engage with all aspects of culture -- be that the music industry, the entertainment industry, the fashion industry -- it can be incredibly meaningful to people and incredibly powerful.”

New York's Governors Ball music festival coincides with Wear Orange Weekend this year, and musicians will show their dedication to the cause by wearing orange during their performances, showcasing videos addressing gun-violence prevention and donating money to Everytown’s mission.

Sunday, June 3, 2018

5 Ways to Maximize Instagram For Your Business in 2018

Oasdom

In many of my posts on internet entrepreneurship, I’ve always shared a lot about the power of social media for businesses.

Instagram – a multi billion dollar video platform has helped so many businesses scale up and you can maximize it’s power too.

As smartphones are now turning to our next TV in this information age, there’s proof that the next 10 years of digital marketing will smash the last 10. Videos are the best and most converting digital marketing options to go for.

With over 25 million active business accounts and 2 million active advertisers Instagram is gaining more popularity and here’s how to maximize Instagram for your business.

I find this infographic by socialmediatoday to be very insightful. Check it out.

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Konga.com YuBoss Program Operating Agreement
Updated:  May 1, 2018.
Our YuBoss Agents are very important to us. We do our best to treat you with the fairness and respect you deserve. We simply ask the same consideration of you. We have written the following  agreement with you in mind, as well as to protect our company's good name. So please bear with us as we take you through this legal formality.
If you have any questions, please don't hesitate to let us know. We are strong believers in straight-forward and honest communication. For quick results please email us at yubosssupport@konga.com. 
Best regards,
Konga.com YuBoss Marketing Manager

PLEASE READ THE ENTIRE AGREEMENT.
THIS IS A LEGAL AGREEMENT BETWEEN YOU AND KONGA.COM
BY SUBMITTING THE ONLINE APPLICATION YOU ARE AGREEING THAT YOU HAVE READ AND UNDERSTAND THE TERMS AND CONDITIONS OF THIS AGREEMENT AND THAT YOU AGREE TO BE LEGALLY RESPONSIBLE FOR EACH AND EVERY TERM AND CONDITION.

1.	Overview
This Agreement contains the complete terms and conditions that apply to you becoming a YuBoss Agent on Konga.com YuBoss Program. The purpose of this Program is to permit you to advertise Products on your site and to earn advertising fees for Qualifying Purchases. This Agreement is to allow HTML linking between your website and the Konga.com web site. Please note that throughout this Agreement, "we," "us," and "our" refer to Konga.com, and "you," "your," and "yours" refer to you our agent.

2.	YuBoss Agent Obligations
2.1. To begin the enrollment process, you will complete and submit the online application at Konga.postaffiliatepro.com. We manually approve applications and keep in mind that we may re-evaluate your application subsequently. By using our YuBoss Program, You warrant that:
2.1.1. You are 18 years of age and that there is no legal reason that You cannot enter into a binding agreement.
2.1.2. You are the owner or are licensed to use the entire contents contained on Your website.
2.1.3. Your website and/or newsletter does not violate any law or regulation.
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2.1.6. You place our banners anywhere on your site as you see fit, or within non-spam emails.
2.1.7. Failure to abide by these rules could mean termination from the YuBoss Program.
2.1.8. Every YuBoss Agent is entitled to one YuBoss account, registration of more than one YuBoss account will lead to the suspension of both accounts until further notice.  
2.1.9. Fraud is a serious offense, and will be treated as such. Fraud is defined as any action that intentionally attempts to create sales or click-throughs using robots, scripts, or manually "refreshing" of pages and editing of codes, for the sole purpose of creating commissions.
2.1.10. When You use the website or send emails or other data, information or communication to Konga.com, You agree and understand that You are communicating with Konga.com through electronic records and You consent to receive communications via electronic records from Konga.com periodically and as and when required. Konga.com may communicate with You by email or by such other mode of communication, electronic or otherwise.
2.1.11. Advertisement of Konga.com products through ad platforms such as google adwords is allowed as long as You refrain from bidding on Konga keywords. 
2.2. We may notify you of any changes to your site that we feel should be made, or to make sure that your links to our web site are appropriate and to notify further you of any changes that we feel should be made. If you do not make the changes to your site that we feel are necessary, we reserve the right to terminate your participation in the Konga.com YuBoss Program.

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This Agreement will begin upon our acceptance of your YuBoss application, and will continue unless terminated hereunder.

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We may modify any of the terms and conditions in this Agreement at any time at our sole discretion. In such event, you will be notified by email. Modifications may include, but are not limited to, changes in the payment procedures and Konga.com's YuBoss Program rules. If any modification is unacceptable to you, your only option is to end this Agreement. Your continued participation in Konga.com's YuBoss Program following the posting of the change notice or new Agreement on our site will indicate your agreement to the changes.

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You are free to promote your own web sites, but naturally any promotion that mentions Konga.com could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by Konga.com. For example, advertising commonly referred to as "spamming" is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited commercial email (UCE), postings to non-commercial newsgroups and cross-posting to multiple newsgroups at once. In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote Konga.com so long as the recipient is already a customer or subscriber of your services or web site, and recipients have the option to remove themselves from future mailings. Also, you may post to newsgroups to promote Konga.com so long as the news group specifically welcomes commercial messages. At all times, you must clearly represent yourself and your websites as independent from Konga.com. If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Konga.com Yuboss Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.

6.	Privacy policy
Konga.com respects the privacy of its users and promises not to disclose personal or business information to third parties without the express permission of You and Your company.
We will not sell Your name, e-mail address, phone number, or any other personal information to anyone else. We consider this information to be private, and it will remain as such. If You have any questions about Your privacy rights, contact us at yubosssupport@konga.com

7.	YuBoss Agent Payment
Konga.com YuBoss program is operated by Konga.com. Konga.com is responsible for payouts of YuBoss Agents commissions and all financial transactions related to Konga.com YuBoss program. In order to place links, You must first be approved by Konga.com to become a YuBoss Agent on the Konga.com YuBoss Program. You understand that the payout amount may be changed at any time. You are responsible for determining if the payout for a link You have placed on Your site has changed or been discontinued. You receive the commission from Konga.com. Payments are made automatically when Your account balance reaches the specified minimum payout amount or more for the previous months' transactions. Money credited to Your account does not accrue interest.

8.	Refunds, Chargebacks and Bad Cheque
If an order is later refunded to the customer or charged back by the customer, or if a customer's cheque does not clear, the referral fee and any YuBoss chargeback fees, will be deducted from the next monthly payment sent to the YuBoss Agent.

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9.1. We grant to you a non-exclusive, non-transferable, revocable right to (i) access our site through HTML links solely in accordance with the terms of this Agreement and (ii) solely in connection with such links, to use our logos, trade names, trademarks, and similar identifying material (collectively, the "Licensed Materials") that we provide to you or authorize for such purpose. You are only entitled to use the Licensed Materials to the extent that you are a member in good standing of Konga.com's YuBoss Program. You agree that all uses of the Licensed Materials will be on behalf of Konga.com and the good will associated therewith will inure to the sole benefit of Konga.com.
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