Jumia

Tuesday, June 5, 2018

Nigerian Govt urges citizens to build toilets

1 min ago
toilet seat
The Ministry of Water Resources on Tuesday urged Nigerians to build and use their toilets to reduce the spread of preventable diseases that might occur from open defecation practices.
This is the thrust at the opening of the a two-day training on Validation of Open Defecation Free (ODF) Communities in Nigeria in Akwanga, Nasarawa State.
The Director, Water Quality Supply and Sanitation, with the ministry, Mr Emmanuel Awe, reiterated government’s commitment to abide by the Open Defecation Free Protocol for Total Sanitation in the country.
The Protocol are guidelines to guide the verification, certification and validation processes for declaring communities ODF.
It limits a maximum of 15 people to use one toilet in a community, access to hand washing facilities in toilets, access to water, proper disposal of solid and liquid waste, among others.
Awe, who was represented by Mr Emma Eze said Nigeria could achieve its target of meeting the National Roadmap of Ending Open defecation by 2025, if all stakeholders took ownership of policies in place to encourage behavioural change for sanitation and hygiene.
The director noted that the aim of the training was to equip participants with necessary skills on validation of certified ODF communities, saying the role knowledge plays in meeting up the target of ending open defecation could not be over emphasised.
He added that the training was also an avenue to change the processes of verifying ODF communities toward the goal of changing the narratives of meningitis open defecation in the country.
Mrs Chizoba Opara, a Scientific Officer with the ministry, who spoke on Community Led Total Sanitation (CLTS), noted that the overall aim was to see that Nigeria achieves and sustains total sanitation and end open defecation practices.
Opara said ending open defecation was possible with behaviour change, and called for a collective action to reverse the trend in the country.
According to her, collective action is needed to end open defecation through the promotion of private sector involvement to promote scaling up and sustainability.
“Sanitation can generate employment opportunities, the private sector can begin in building sanitation facilities in the public places.
“We need to begin to recognise that sanitation cannot be free, some money must be paid to get value to maintain and dusting the facilities.
“The demand is available, there is the need to awaken the supply chain in sanitation to end open defecation by 2025.”
She urged participants to desist from compromising quality when assessing communities to be declared ODF, saying CLTS practice was all about behaviour change.
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NBA vows to expose corrupt judges, lawyers

1 min ago
Nigerian Bar Association (NBA)
The Nigeria Bar Association (NBA) Lafia branch, has vowed to expose corrupt judges and lawyers in Nasarawa State.
Ishaka Dikko, NBA Chairman of Lafia branch, disclosed this in an interview with the News Agency of Nigeria (NAN) on Wednesday in Lafia.
Dikko said the association would expose any corrupt judges and lawyers in the state to ensure that the image of the judiciary was not tarnished.
He said the bar would be firm in ensuring that bad eggs among them were exposed and brought to book.
The chairman said that the association had received reports of lawyers influencing judgments through unlawful means.
“It is no longer news that today in Nigeria some senior members of the bar and bench are being prosecuted with some of them convicted for influencing judgments through illegal means,” he added.
Dikko, who decried the alarming rate of unethical conduct of lawyers in the state, added that some lawyers also engaged in fighting and squandering their client’s monies.
He said that such attitude would not be tolerated among members because they were supposed to be the mirror of the society and last hope of the common man.
He advised members of the NBA indulging in the habit to desist before nemesis would catch up with them.
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Edo human traffickers in trouble, task force swings into action

1 week ago
Victims of human traffickers
Governor Godwin Obaseki of Edo has ordered the task force on Human Trafficking and Illegal Migration to ensure eradication of human trafficking and illegal migration by 2020.
Mr Solomon Okoduwa, the Senior Special Adviser to the Governor on human trafficking and illegal migration, said in Benin on Monday that that the task force which the governor set up in 2017, has also been mandated to urgenty reduce the menace by 50 per cent before December.
Obaseki’s aide was reacting to the signing of the anti-human trafficking law by the governor in Benin on Wednesday.
He said the formal signing of the law which was recently passed by the state House of Assembly, would send a strong message to the traffickers that “it is no longer business as usual.”
Okoduwa said the signing of the law revealed the commitment of state government in dealing with the scourge.
“It is a warning that the traffickers and the management of traffickers, when caught, would be made to face the music according to the dictate of the law.
“We will see that the law works and work to the letter. The governor has made it abundantly clear that there will be no mercy to whoever is caught going against the law.
“This law will also strengthen the task force to adequately deal with the menace of human trafficking.’’
The Governor’s mandate, he said, was to completely eradicate human trafficking by 2020; reduce it by 50 per cent by the end of this year.
“To me, the mandate is clear and it is achievable as we remain on course towards the realization,” he declared.
He said the commitment of the governor is a pointer that human trafficking no longer has a place in Edo.
According to Okoduwa, the Monarch of Benin, Oba Ewuare II and the government have taken actions at various times to demonstrate that the “business” no longer have a place in the state.
“The Oba has condemned it by publicly placing a curse on traffickers in the state, while the government also condemned it in strong terms by setting up a task force against the menace.”
Edo had been described as a hub for human trafficking and illegal migration as the state accounted for more than half of returnees from Libya within the last eight months.
According to Okoduwa, the state’s Libya returnees are more than 3,400
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Monday, June 4, 2018


Insect milk’ now on sale in South Africa

Agency Report

A South African company has begun selling what it calls “Entomilk,” a special milk made from farmed insects.


A South African company has begun selling what it calls “Entomilk,” a special milk made from farmed insects.

“Think of Entomilk as a sustainable, nature-friendly, nutritious, lactose free, delicious, guilt-free dairy alternative of the future,” Gourmet Grubb said on its website.
According to the company, one of the most pivotal benefits of Entomilk is that it has a high protein content and is rich in minerals such as iron, zinc and calcium.
Entomilk entered the market two years after the debut of the so-called “cockroach milk,” a milk made from the viviparous cockroach named Diploptera punctata.
This particular kind of cockroach, which is usually found on Pacific islands like Hawaii, is the only known cockroach that gives birth to their babies, as opposed to laying eggs.
Their milk is a crystal of proteins, fats and sugars, which are important for the growth of baby cockroaches.
A study carried out by Indian researchers in 2016 found that the cockroach milk is estimated to contain over three times the energy of the equivalent mass of cow milk.
However, scientists did not expect the cockroach milk to be found in supermarkets anytime soon. Besides its unappealing name, it’s also unclear if the milk is safe to consume.
“We have no evidence that it is actually safe for human consumption,” said Subramanian Ramaswamy, the lead author of the 2016 study. (Xinhua/NAN)
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Learn Why Branding Is Important In Marketing

London Piccadilly during night
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Updated February 18, 2018
There is a lot of confusion around branding, there are multiple definitions, so what is branding?  Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. 
Today brand is a bit more complex, but even more important in today’s world of marketing.
  It’s the perception that a consumer has when they hear or think of your company name, service or product.   That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers, I think of it as the mental picture of who you as a company represents to consumers, it’s influenced by the elements, words, and creativity that surround it. 

What Should a Brand Do?

Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need. 
  • Clearly, delivers the message 
  • Confirms your credibility  
  • Emotionally connects your target prospects with your product and or service. 
  • Motivates the buyer to buy 
  • Creates User Loyalty  

Branding and Understanding Your Customer

To succeed in branding, you must understand the needs and wants of your customers and prospects.
It is achieved by integrating your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer. Sound difficult? Think of it like this if a brand could speak it would say: 
  • I am  ________________. 
  • I exist because ________________. 
  • If you relate to who I am and why I exist you might like me, you can buy me, and you can tell others about me.  
As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.  

The Importance of Branding

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer.  
Your brand is a foundational piece in your marketing communication and one you do not want to be without. Branding is strategic and marketing is tactical and what you use to get your brand in front of consumers. That's why it carries a great deal of importance within a business or organization as well.   
Brand serves as a guide to understanding the purpose of business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy.   
The effectiveness of brand doesn't just happen before the purchase, but it's also about the life of the brand of the experience it gives a consumer.
Did the product or service perform as expected? Was the quality as good as promised or better? How was the service experience? If you can get positive answers to these questions, you've created a loyal customer.  
Brand not only creates loyal customers, but it creates loyal employees. Brand gives them something to believe in, something to stand behind.  It helps them understand the purpose of the organization or the business.  

A Basic Checklist to Evaluate Your Brand

Branding can be confusing, so how do you know if your brand is strong enough to give you the internal and external value that you need in your marketing?  
  • Does your brand relate to your target audience?  Will they instantly "get it" without too much thought? 
  • Does your brand share the uniqueness of what you offer and why it's important?  
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  • Does it reflect the brand promise that you are making to who you are targeting as well as to your internal audience?  
  • Does your brand reflect the values that you want to represent as a customer?  
Let these questions serve as a guideline in the development of your brand.  If the answers are not clear you may want to return to the drawing board and refine the branding process.  A brand should be an instant "ah-ha" it should require very little thought and contemplation.  
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It’s Official! Buhari Wins 2019 Election

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